In this detailed article, we have checked out the main features and characteristics which are present in Fresh and Easy and Simply Dinner. While Fresh and Easy delivers meal kits containing fresh ingredients and recipe cards, Simply Dinner meal kits are sold by the e-grocer, New World.

In the end, we will give you our opinions on which of these three may be the better choice based on first-hand experiences.

Fresh and Easy vs Simply Dinner

In the following table, we have depicted the different features which you can find in Fresh and Easy and New World’s Simply Dinner meal kits. We have also mentioned the delivery areas of both of these platforms, along with the price ranges of the food items here. You can choose between the two by looking at the table below.

 Feature  Fresh and Easy Simply Dinner
 Delivery areas  98% of the United States aside from Alaska & Hawaii  New Zealand
 Price per plate  $8.99 per plate 7.50 Kiwi dollars per plate
 Difficulty levels  Easy Easy
 Avg. cooking time  15-20 minutes 30 – 45 minutes
 Avg. calorie count  600-800 calories per serving 600-800 calories per serving
 Supporting material  Meal descriptionNutritional factRecipe cardsMobile app  Online meal description,Online recipe cards,Nutritional facts
 Recipes supported  Calorie-consciousCarb-consciousWithout allergensVegetarian   Meat-based,Vegetarian
 No. of choices  26 per week Varies
 Introductory deal  $90 off on first box Varies daily 
 Avg. shelf life  3-5 days for meat1-2 days for seafood  3-5 days for meat1-2 days for seafood 

Types of Plans: Fresh and Easy vs Simply Dinner

 Fresh and Easy Simply Dinner 
 Fast and Fresh $8.99 per portion + $8.99 shipping, 2 or 6 meals per week  No plans
 Oven Ready $8.99 per portion + $8.99 shipping, 2 or 6 meals per week    
 Grill Ready $8.99 per portion + $8.99 shipping, 2 or 6 meals per week    
 15 Minute Meal Kits $8.99 per portion + $8.99 shipping, 2 or 6 meals per week   

 In Fresh and Easy, the user can choose from various types of meals, all of which are very easy to cook and can be prepared in a few minutes. For those who love meal kits, but don’t want to put in too much effort, Fresh and Easy offers 15-minute meal kits. For those who want to do some baking and cooking at the same time, Fresh and Easy offers several Oven Ready meals.

New World’s Simply Dinner meal kits do not have any such plans per se. The user can simply add the meal kits which they want to their weekly cart when they are online shopping or simply grab a few of the recipes from the New World’s store-shelves when they are doing their grocery shopping.

Winner: Fresh and Easy wins the Types of Plans segment.

Types of Ingredients: Fresh and Easy vs Simply Dinner

  Ingredient type   Fresh and Easy  Simply Dinner
 Produce   Farm-fresh produce Local produce
 Meat, eggs, fish  USDA FSIS approved Sustainably sourced meat, poultry and seafood 
 Other ingredients  SeasoningsSpicesSauces  Seasonings,Sauces

In Fresh and Easy, the ingredients are mainly sourced from local farms and vendors who tie up with the meal kit delivery service. The meat and the poultry used in the meal kits are completely antibiotic-free and hormone-free. The meal kits come with the necessary seasonings and sauces to be used in the cooking process.

When it comes to Simply Dinner meal kits, the produce and the greens are all sourced locally from small kiwi-businesses. This is something that New World is very proud of and aims to accomplish in every department. The meal kits come with sauces which are curated and designed by some highly-acclaimed chefs.

Winner: Fresh and Easy win the Types of Ingredients segment.

Add-Ons: Fresh and Easy vs Simply Dinner

 Fresh and Easy  Simply Dinner
 DessertSaladBreadFruitSmoothie  All types of items

In Fresh and Easy, along with the meal kits, the user can choose many add-ons from the add-on menu given. The add-on menu in Fresh and Easy includes sides like salads and even bread to accommodate main meals. There are also numerous desserts in the Fresh and Easy add-on menu for those who have a sweet tooth.

New World’s Simply Dinner meal kits do not come with an add-on menu since the meal kits can be picked up at the grocery store. The customer is free to browse among the numerous grocery essentials that are stocked in New World store-shelves and can also save a lot of money due to the high levels of affordability here.

Winner: Simply Dinner wins the Add-ons segment.

Packaging of Meal kit: Fresh and Easy vs Simply Dinner

 Fresh and Easy Simply Dinner 
 Foil pansGrill bagsPlastic bagsPlastic containersRecipe cardsIce packsInsulated liner  Paper bags,Sauce containers,Meal trays
 Partially recyclable  Fully recyclable

Fresh and Easy is pretty steadfast about its packaging being completely environmentally-friendly. The meal kits in Fresh and Easy are packed in cardboard boxes which can be simply flattened and recycled curbside. The plastic used to hold the individual ingredients of the meal kits are BPA-free, while the ice packs contain a non-toxic gel which can be emptied in the trash.

New World’s Simply Dinner meal kits use very little packaging. The meal kits are offered in paper bags and no meal boxes are involved here. The sauces and the seasonings come in BPA-free plastic containers. All the elements of the packaging used in the meal kits are easily and fully recyclable.

Winner: Fresh and Easy wins the Packaging of Meal kit segment.

Customer Support: Fresh and Easy vs Simply Dinner

 Feature  Fresh and Easy Simply Dinner
 Chat support  – +
 Email support  + –
 Phone support +  –
 Availability  Monday-Saturday All days of the week

In case customers of Fresh and Easy are facing any issues with their meal kits or their orders, they can simply reach out to the customer support of this platform through a number of ways. They can either drop an email to the customer support team or even call in through the phone numbers given.

In Simply Dinner, the customer support can only be reached by chat and this is not live or real-time. There is no email support or even phone support here and therefore, many customers may find it a disadvantage. New World also states that its customer support may take a lot of time to respond and is not always guaranteed.

Winner: Fresh and Easy wins the Customer Support segment.

Sample Meals: Fresh and Easy vs Simply Dinner

 Sample  Fresh and Easy Simply Dinner
 Sample 1  Name: Jalapeno Popper Sliders with potatoesPreparation time: 15 minsSpice level: HighDifficulty: Intermediate  Name: Roasted Cherry Tomato Spaghetti with Bacon & SpinachPreparation time: 35 minsSpice level: MildDifficulty: Easy 
 Sample  2  Name: Shrimp Carbonara with Fettucine with peas and lemonPreparation time: 15 minsSpice level: MildDifficulty: Easy  Name: Bacon & Mushroom CarbonaraPreparation time: 35 minsSpice level: MildDifficulty: Easy
 Sample  3   Name: Creamy Lemon Chicken with spiced green beansPreparation time: 15 minsSpice level: MildDifficulty: Easy  Name: Sweet & Sour Pork with RicePreparation time: 35 minsSpice level: MildDifficulty: Easy

While Fresh and Easy definitely is very easy to cook and focuses on ease and convenience, the menu here certainly does not skimp out on the variety. The menu in Fresh and Easy contains meals from various cuisines and these can also serve a number of dietary requirements. As the name of the platform goes, all the meals in Fresh and Easy are very simple to prepare.

In New World’s Simply Dinner meal kits, the menu is pretty limited in the choices and some of these may be out of stock at the store. The meal kits are guaranteed to require only about 35 minutes of cooking and many of the ingredients come pre-cut, even pre-cooked. The meals in Simply Dinner meal kits mostly cover comfort foods and therefore are very kid-friendly.

Winner: Fresh and easy wins the Sample Meals segment.

App rating: Fresh and Easy and Simply Dinner

 Platform Fresh and Easy Simply Dinner 
 Google Play Store 2.1 Rating not available (New World) 
 Apple App Store  3.2 2 (New World)
 TWP Rating  4/5 3/5

Final Verdict: The winner of this showdown is Fresh and Easy with its wholesome recipes and high customer satisfaction rates.

Fresh and Easy is definitely one of the easiest meal kit delivery services to cook with in the market today. This is mainly because the meal kits here come with the priority of making cooking fun and simple, and thus include a lot of pre-cooked ingredients. The recipes in the menu are also very wholesome and can easily serve a large family.

When it comes to the Simply Dinner meal kits sold by New World, the customer can definitely experience a lot of ease here. Firstly, the meal kits can be simply picked up along with the other grocery items which the user wants to purchase from the store or from the app. Secondly, the meal kits themselves focus mainly on ease and taste and thus are suitable for any week night.

Between Fresh and Easy and Simply Dinner, the former takes the crown. Fresh and Easy meal kits are definitely easy to cook with and come with the freshest of ingredients. While the options in the add-on menu of Fresh and Easy may be limited in nature, the meal kits cover plenty of ground in cuisines and ingredients.


To bring you the best reviews of each and every meal delivery service, we spoke to testers and real life users, reviewed the information provided by each service on their respective websites, carried out primary research on social media platforms and checked out the user reviews of these platforms on various social media sites. We have also used the reviews presented by current users of these services on their respective Google and Apple apps.

We are currently conducting our own internal review and we will update this page with videos and pictures of our experiences. If they differ extensively from what our external reviewers said then we will update this post so you get both points of views and can decide which service provider is more suited to your needs based on the information above.

The main types of criteria which we have used in order to assess and evaluate these meal delivery services is the simplicity of the recipes, the variety of meals in the service, the inclusiveness of diets and cuisines and even the supporting material.

In addition to these, we have also highly taken into regard the sustainability and recyclability of the packaging of these services. Lastly, we have also considered the delivery services and customer services of these platforms.

Frequently asked questions: “Fresh and Easy vs Simply Dinner”

Is Fresh and Easy the same as Home Chef?

No, Fresh and Easy is not the same as Home Chef. Fresh and Easy meal kits contain ingredients which are pre-chopped and pre-cooked and therefore the recipes are very easy to cook with. There are also several one-pot or one-pan recipes in Fresh and Easy. On the other hand, Home Chef meal kits only contain raw ingredients and require more time to cook.

What is Simply Dinner?

Simply Dinner meal kits, by New World, come with ingredients and recipes to help the customer really cut down their time in the kitchen and help them spend more time in doing what they love. In these meal kits, the user will find ingredients which are dressed and ready to cook, along with the cooking instructions printed on the recipe cards.

If you like this article, please post your comments and questions in the space below.

Other FAQs about Meal Delivery Services  that you may be interested in.

Fresh n Lean vs Freshly

Fresh n Lean vs Trifecta

Fresh n Lean vs BistroMD